THE JOBSCOPE
- Collaborate closely with Head of Hospitality and Marketing teams to oversee the planning, development, and implementation of marketing strategies that uphold the brand’s image and positioning within the marketplace and the general public.
- Develop and execute comprehensive marketing initiatives, including advertising, promotions, public relations, channel marketing, loyalty marketing, campaign marketing, digital and new media development, and social media engagement.
- Ensure consistent communication of the brand’s image and positioning throughout all marketing, communications, and public relations efforts. Monitor progress, ensure adherence to standards, and evaluate performance to achieve financial objectives.
- Establish marketing strategies and tactics aimed at maximizing revenue and delivering strong returns for property owners.
- Identify and drive group initiatives while leveraging brand strengths and resources. This includes executing international and local marketing and public relations efforts, as well as group promotions via digital and social media channels.
- Develop key performance indicators to track, review, and measure the effectiveness of marketing programs and initiatives, ensuring alignment with financial goals.
REQUIREMENTS
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Up to speed with current and online marketing techniques and best practices
QUALIFICATIONS
Bachelor’s degree in business, marketing, communications, or related field.